Kanchipuram district has become the center of a political controversy after an incident linked to the spread of short-video content (reels) at a government school sparked strong criticism. The event reportedly took place at the Talavarampundi Government Primary School in the district. According to the news coverage, T.v.E.K (Tavak) party’s union secretary, Rajesh, visited the school carrying or using a poster/photograph of Tamil actor and leader Vijay during the reel-related activity.
The controversy emerged after the reels—created with the Chief Minister Vijay image as part of the presentation—began circulating widely and drew backlash from various quarters. Observers and critics alleged that the reel activity was inappropriate in the context of a government educational institution, and they questioned the intent behind mixing political promotion with a school environment. The criticism intensified as people framed the incident as an example of “reels obsession” driving political messaging rather than public service.
As the backlash grew, opponents and social media users reportedly condemned the act for being disrespectful to the school setting and for misusing Vijay’s image in a way that appeared to serve campaign-style promotion. The coverage states that the reaction was not limited to ordinary criticism—there were claims that the act damaged the reputation of the political party itself. Supporters and detractors alike discussed how such content could affect public trust, especially when it involves government facilities and children’s education spaces.
The news narrative also highlights that this controversy has become a matter of political reputation management. Critics reportedly argued that, even if the visit was genuine, the manner and promotional style of the reels undermined the party’s image. They suggested that using a prominent film figure’s image in a reel format tied to a political visit could be perceived as sensational rather than respectful.
In the reporting, it is said that Rajesh’s action was described as contributing to a negative image for the party. The reasoning provided in the coverage centers on the idea that the incident may have violated the expectations of decorum and propriety for those holding party responsibilities. The content’s circulation and the resulting public uproar have pushed the matter into the spotlight, drawing attention beyond the local district.
In addition to the reputational criticism, the incident has been portrayed as part of a broader trend where political activities are increasingly being carried out or presented through social media reels. The phrase “reels craze” is used to convey the sense that short-form video trends are shaping political behavior in ways that may not always align with public norms. The story suggests that the backlash is also fueled by the perception that such reels may be created for attention rather than for constructive outcomes.
The report indicates that the union secretary’s name—Rajesh—became closely associated with the controversy, and the use of Vijay’s image in the reel is considered a key element that triggered public response. Even though the report focuses primarily on condemnation and political reputational harm, the underlying theme is the conflict between digital campaigning tactics and public expectations, particularly in sensitive environments like government schools.
While the summary so far focuses on criticism and public reaction, the story’s emphasis is clear: the incident is being treated as an event that allegedly tarnished the party’s standing in Kanchipuram district. The coverage frames the controversy as one where the party’s name was said to have been brought into disrepute due to the reel promotion connected to the school visit.
The news item appears under the banner “News Tamil 24×7: Breaking News,” indicating that it is being circulated as a timely report in the public domain. Overall, the incident at Talavarampundi Government Primary School has become a local flashpoint, with strong condemnations tied to both the method of political communication (reels) and the specific use of Vijay’s image during the activity.
As the controversy continues, the key takeaway from the coverage is the intense public criticism directed at Rajesh and the Tavak party for the way the visit and reel creation were presented. The story concludes by reinforcing that the act was criticized for harming the party’s reputation and for being widely viewed as inappropriate—highlighting the growing scrutiny of how political messages are delivered through social media content. Source: News Tamil 24×7
News Tamil 24×7: Breaking News | ரீல்ஸ் மோகம் – பறிபோன பதவி காஞ்சிபுரம் மாவட்டம் தளவராம்பூண்டி அரசு தொடக்கப்பள்ளியில் தவெக ஒன்றிய செயலாளர் ராஜேஷ் என்பவர் முதலமைச்சர் விஜய் படத்துடன் சென்று ரீல்ஸ் இந்த செயலுக்கு கண்டனங்கள் வலுத்த நிலையில், கட்சியின் நற்பெயருக்கு களங்கம் விளைவித்ததாகக் கூறி. #breaking
— @NewsTamilTV24x7 May 1, 2026