Kerala’s film audience has long been shaped by Malayalam cinema, where superstar fan bases often revolve around actors like Mammootty and Mohanlal. However, recent box-office and fandom discussions highlight an unusual shift: Tamil superstar Vijay’s fan following in Kerala has grown so rapidly that it surprised many observers.
The news story focuses on how Vijay, despite not being a traditional Malayalam-industry figure, managed to build a massive presence among Kerala moviegoers. The narrative points out that the scale of his fan base is not merely a minor increase or a limited audience niche. Instead, Vijay’s following reportedly rose from “almost zero” to a level that now places him among the biggest fandoms in the state—either comparable to or even matching the legendary reach of Mammootty and Mohanlal.
This claim is framed as a remarkable transformation. The core argument is that Vijay’s popularity in Kerala did not grow gradually over decades like many other major local stars. Rather, his rise is portrayed as fast and unexpected, suggesting that his appeal transcended language barriers and local industry boundaries.
According to the story’s framing, many non-Malayalam actors have managed to develop strong fan followings in Kerala over time. These actors, coming from different regional film industries, have often found success by connecting with audiences through storylines, star power, music, and screen presence. Yet the story emphasizes that Vijay’s impact was exceptional even in that broader context.
The article positions Vijay’s Kerala fan base as a standout case among non-Malayalam performers. It notes that while other external actors created notable communities, Vijay’s following was particularly striking because of how quickly it grew and how strongly it resonated with Kerala viewers. The comparison to Mammootty and Mohanlal underlines the magnitude of the fan following being discussed, since those names represent the traditional benchmark of superstardom in Kerala.
The story further suggests that films and cultural visibility played a role in sustaining Vijay’s rise. Although the text provided is brief and cuts off mid-sentence, it still implies that particular releases and audience reactions helped accelerate his acceptance. By the time of the referenced film milestone, Vijay’s popularity had already reached a level that made his fandom more than just a passing trend.
One element in the passage references the movie “Thulladha Manamum Thullum,” implying that this film is part of the journey or the context for how Vijay’s presence translated into fan growth in Kerala. The inclusion of a specific title indicates that the story is likely connecting Vijay’s Kerala audience expansion to his performances and the way his films were received locally.
Overall, the news story centers on fandom metrics as a way to describe cultural influence. It treats fan following not as an abstract concept but as something measurable through audience enthusiasm, loyalty, and the visible scale of supporters. In that sense, Vijay’s growth is described as a shift in the competitive landscape of actor popularity within Kerala.
The broader takeaway is that Kerala audiences are dynamic and responsive, not strictly bound by language or industry origin. While Malayalam actors remain dominant in the state’s cinema culture, the story argues that stars from other industries can still reach comparable heights—if they manage to capture audience attention and loyalty.
By concluding that Vijay’s fan following became one of the largest in Kerala after or on par with Mammootty and Mohanlal, the piece frames the development as a major surprise. It also highlights how Kerala’s moviegoing public can quickly embrace a star when momentum, visibility, and entertainment value align.
As presented, the article serves as an example of cross-industry stardom and rapid audience adoption. It underscores that Vijay’s rise from near invisibility in the state to a top-tier fan following is not just about a few successful releases, but about a broader, sustained connection with Kerala viewers.
Source: Source
Kerala Box Office: Many non Malayalam actors made huge fan followings in Kerala, but Vijay’s fan following in Kerala surprised everyone. From almost zero, he became the actor with the biggest fan following in the state after, or even equal to, Mammootty and Mohanlal. Thulladha Manamum Thullum made. #breaking
— @KeralaBxOffce May 1, 2026